Press releases generate enthusiasm and what better way to give readers an opportunity to learn more about your company, its mission and the type of people you hire than to publish a story for “immediate release.” Besides generating enthusiasm among existing and potential customers, your press release conveys an important message to your new employee – it says, “Welcome! We value you and we’re glad you’re a part of our team.”
Capture Attention with the Headline
The title of your press release should include the new hire’s full name, position and, of course, your company name. If your organization is a rather conservative one, you might want to stay away from catchy or gimmicky headlines and stick with a straightforward one. On the other hand, if you work for a creative-type firm, explore a headline that reflects your company’s reputation.
Create the New Employee’s Bio
Depending on the position, your new employee may already have a bio; however, for future use, your public relations specialist may want to create one specifically for internal use. Review her resume to extract details about her career that are particularly relevant to her new job. For example, if she has enjoyed tremendous career progression in this industry over several years, begin your draft bio with a brief statement about her entry to the field. Follow that with a sentence or two about the previous roles she had with other companies. You needn’t name her previous employers if you don’t want to.
“After earning her MBA from Harvard, Susan began her consulting career with a prominent Midwest-based human resources consulting firm, and within the first two years, she developed a specialty in employee compensation and benefits, a practice area in which she has excelled for the past 10 years.”
Promote Your Company
Your press release has a dual purpose; to introduce the new employee and to tell readers about your company, its mission and any exciting projects on the horizon or projections for your organization.